It's Good To Be King

Brooke Ehrhart, St. Bonaventure University IMC Student
David King, Director of Social Media for Gutenburg Communications

Brooke: Could you briefly explain where you work, what you do and how long you've been doing it?
David: I'm the Director of Social Media for Gutenberg Communications, a B2B PR firm with offices in New York City, Las Gatos, London, and Mumbai. I began working here just a few months after they opened the office in December 2008.


Brooke: Does the company you work for use social networking sites? If yes, which ones? How do you use these sites? Do you plan on using them in the future?
David: I help B2B brands use social media to enhance branding, increase lead generation, and gain mindshare. The role is equal parts strategic consulting (PPTs, planning, budgeting, discussing, proposals, meetings) and execution (writing blogs, tweeting for clients, etc.)


Because social media relies heavily on publishing written textual commentary/response/content online, it relies heavily on solid and conversational writing skills.

We have recently started blogging and tweeting as part of an overall project to improve the marketing we do for ourselves, but primarily my role is to help our clients engage in social media for their companies.

We're still working out a few kinks, but our blog has managed to very quickly get a fairly significant readership. Of course we will continue to use social media in the future - hopefully increasingly so - as it is quickly becoming an imperative for agencies to demonstrate through example their social media savvy.