Chattin' it up with Cutco

Person: Kathleen Donovon

Employer: Vector Marketing, Cutco Cutlery

Describe who you work for, what it is you do and how long you've been

doing it?

I work for Vector Marketing Corp. and my job is to promote the product

they sell - CUTCO Cutlery. I've been working here for 9 1/2 years.

Does the business you work for use social networking sites? If yes, which ones?


We just started testing the waters with social networking sites, but

it's really all new to us. We currently are using Facebook and Twitter.



How and for what purpose do you use these sites?

Again...we've just started using the sites. For now, we using them

simply as a way to communicate with our stakeholders. We're NOT using it

to aggressively promote our company.



Do you believe you effectively communicate with your consumers?

Because we're a direct seller, our best communication comes from our

sales representatives who are doing in-home demonstrations. From the

public relations side, recent TV appearances have generated a lot of

buzz about CUTCO.



What are some of the benefits of using social networking sites?

From our brief experience with it, it allows us to respond quickly and

directly to consumers concerns. It also allows us to quickly post

important information.



Will you use/continue to use these sites in the future?

Yes.